×

cheerful

Case Study

Scaling Influencer Gifting
with AI

How Spacegoods reached 368 creators in 3 weeks — for $399 instead of $12k

🍄 Functional Wellness · Product Seeding · February–March 2026

The Client

Meet Spacegoods

A mushroom-based wellness brand on a mission to replace your morning coffee with something better. Their flagship product — Rainbow Dust — is an all-in-one adaptogen blend with Lion's Mane, Cordyceps, Ashwagandha, and more.

Creator-led growth — social proof is the core acquisition channel

DTC via Shopify — direct-to-consumer with full stack ownership

Quality first — vegan, cruelty-free, third-party tested, made in England

Wellness & Fitness UK-based Shopify Plus

The Challenge

400+ creators to gift.
Zero bandwidth to do it.

Running a product seeding campaign at this scale manually would have meant:

✉️

852 personalized emails

Outreach, follow-ups, and multi-step conversations — all written and sent manually

💬

374 conversation threads

Collecting addresses, phone numbers, discount code preferences — one creator at a time

📦

220+ Shopify orders

Manually created and fulfilled, plus 89 individual discount codes in GoAffPro

Without Cheerful

$12,000 / 3 months

1 dedicated full-time team member (~$4k/mo × 3 months)

With Cheerful

$399 / 3 weeks

Campaign largely runs itself

The Solution

Cheerful's AI-Powered
Gifting Pipeline

The "Spacegoods Mushroom Wellness Seeding Campaign" launched in late February 2026 in semi-automated mode — full AI power with human oversight.

Discover Outreach Converse Ship Track

Personalized Outreach

368 creators contacted across 5 batches over 3 weeks. Each email personalized with creator handles in Spacegoods' warm, casual brand voice.

Smart Follow-Ups

484 automated follow-up emails — up to 3 per creator, spaced 3 days apart with progressively lighter messaging. Zero manual tracking.

AI Conversations

374 conversation threads managed by AI — collecting addresses, phone numbers, and discount code preferences while answering FAQs naturally.

Auto Discount Codes

89 personalized discount codes auto-created in GoAffPro — each named to the creator's preference, no manual setup needed.

Shopify Order Drafting

220 Shopify orders automatically drafted and 36 fully processed — triggered the moment a creator confirmed their shipping details.

Post Detection

Automatic monitoring of opted-in creators' Instagram for Spacegoods content — posts and metrics captured in real-time on the Cheerful dashboard.

AI Email Engine

852 emails. Zero manually written.

Cheerful's AI handled the full conversation lifecycle — from first touch to shipping confirmation.

Spacegoods Seeding Campaign

SJ

@sarah.wellness

Hey! Thanks for reaching out 🌈 I'd love to try Rainbow Dust! Is it caffeine-free? I'm sensitive to stimulants. Also — do I need to post or is it a no-strings gift?

Spacegoods Team

Hey Sarah! Great question — Rainbow Dust is completely caffeine-free! It uses Lion's Mane and adaptogens to give you clean focus and energy without any jitters. And yes, it's a totally no-strings gift! We'd love it if you shared your honest experience, but there's zero obligation 💜

✨ AI-generated reply · auto-sent

LM

@luisa.fit.de

Hallo! Ich habe eure Nachricht bekommen 😊 Ich würde Rainbow Dust gerne ausprobieren! Könnt ihr nach Deutschland liefern? Und wie funktioniert das mit dem Rabattcode?

Spacegoods Team

Hey Luisa! Ja, wir liefern nach Deutschland! 🇩🇪 Wir schicken dir Rainbow Dust kostenlos zu. Dein persönlicher Rabattcode gibt deiner Community 15% Rabatt — du kannst dir den Namen selbst aussuchen! Schick uns einfach deine Adresse und Telefonnummer und wir machen alles fertig 💜

✨ AI-generated reply · auto-sent in German

Fully Autonomous Replies

Reads every incoming email, understands context, and sends the right response — collecting shipping details, answering FAQs, confirming orders without human intervention.

Multi-Language Intelligence

Detects the creator's language and replies natively — German, French, Spanish, Portuguese, and more. No translation tools, no copy-paste.

Smart Follow-Up Sequences

484 automated follow-ups that adapt based on creator behaviour. If they go quiet, Cheerful nudges. If they reply, it picks up seamlessly.

Semi-Auto Control

Spacegoods reviewed AI-drafted replies before sending — full oversight on every message while the AI did the heavy lifting.

852

Total emails managed

374

AI conversation threads

0

Manually written

Campaign Funnel

From 474 creators to 47 shipped.

And growing — 137 creators still in active conversation, with 106 yet to be contacted.

474Creators Identified & Added to Pipeline

100%

368Outreach Emails Sent

77.6%

216Engaged

58.7% response rate

137

In Active Conversation

21

Collecting Details

11

Ready to Ship

47

Shipped ✓

11

Declined (3.0%)

141

Unresponsive

Campaign data as of March 25, 2026 — a point-in-time snapshot; 106 creators had not yet been contacted

Automation Impact

Everything that ran on autopilot

484

Follow-Up Emails

Sent automatically with progressively lighter messaging

89

Discount Codes Created

Personalized codes auto-generated in GoAffPro

220

Shopify Orders Drafted

36 fully processed and shipped automatically

374

AI Conversation Threads

Multi-step conversations managed end to end

80+

Hours of Work Saved

That would have been spent writing & sending emails manually

Content Created

48 pieces of creator content — $8.31 each

Detected and logged automatically as creators posted — no chasing, no manual tracking.

48

Pieces of Content

Posted organically by gifted creators

$8.31

Per Piece of Content

$399 campaign spend ÷ 48 pieces

21

Creators Posting

The numbers that matter

58.7%

Response Rate

vs. 10-20% industry average for cold influencer outreach. Personalized messaging + well-timed follow-ups drove 3-6x above-average engagement.

3%

Decline Rate

Genuine, non-pushy messaging and no-strings-attached gifting preserved brand reputation. Only 11 out of 368 creators said no.

30x

Cost Reduction

$399 with Cheerful vs. $12,000 manually (1 FTE × 3 months). Same campaign scale at a fraction of the cost, and 4x faster.

1

Zero Manually Written

Every outreach, follow-up, and conversational reply was AI-generated or AI-drafted for review.

2

End-to-End Automation

From outreach → conversation → discount codes → Shopify orders → post tracking. Full lifecycle.

3

Full Brand Control

Semi-automated mode let Spacegoods review every AI-drafted reply before sending. Quality never compromised.

The Bottom Line

Same results. Fraction of the cost.

Without Cheerful

$12,000

over 3 months

✗ 80+ hours of manual email work

✗ Dedicated team member required

✗ Weeks to reach full scale

✗ Manual order & code creation

✗ No automated content tracking

Cost per creator contacted

~$33

With Cheerful

$399

over 3 weeks

✓ 852 emails sent automatically

✓ 374 AI-managed conversations

✓ Campaign live in days, not weeks

✓ 220 Shopify orders + 89 codes automated

✓ 48 pieces of creator content at $8.31 each