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Case Study
How Spacegoods gifted 400+ creators in 3 weeks — for $1k instead of $12k
The Client
A mushroom-based wellness brand on a mission to replace your morning coffee with something better. Their flagship product — Rainbow Dust — is an all-in-one adaptogen blend with Lion's Mane, Cordyceps, Ashwagandha, and more.
Creator-led growth — social proof is the core acquisition channel
DTC via Shopify — direct-to-consumer with full stack ownership
Quality first — vegan, cruelty-free, third-party tested, made in England
The Challenge
Running a product seeding campaign at this scale manually would have meant:
Outreach, follow-ups, and multi-step conversations — all written and sent manually
Collecting addresses, phone numbers, discount code preferences — one creator at a time
Manually created and fulfilled, plus 89 individual discount codes in GoAffPro
Without Cheerful
$12,000 / 3 months
1 dedicated full-time team member
With Cheerful
$1,000 / 3 weeks
Campaign largely runs itself
The Solution
The "Spacegoods Mushroom Wellness Seeding Campaign" launched in late February 2026 in semi-automated mode — full AI power with human oversight.
368 creators contacted across 5 batches over 3 weeks. Each email personalized with creator handles in Spacegoods' warm, casual brand voice.
484 automated follow-up emails — up to 3 per creator, spaced 3 days apart with progressively lighter messaging. Zero manual tracking.
374 conversation threads managed by AI — collecting addresses, phone numbers, and discount code preferences while answering FAQs naturally.
89 personalized discount codes auto-created in GoAffPro — each named to the creator's preference, no manual setup needed.
220 Shopify orders automatically drafted and 36 fully processed — triggered the moment a creator confirmed their shipping details.
Automatic monitoring of opted-in creators' Instagram for Spacegoods content — posts and metrics captured in real-time on the Cheerful dashboard.
AI Email Engine
Cheerful's AI handled the full conversation lifecycle — from first touch to shipping confirmation.
@sarah.wellness
Hey! Thanks for reaching out 🌈 I'd love to try Rainbow Dust! Is it caffeine-free? I'm sensitive to stimulants. Also — do I need to post or is it a no-strings gift?Spacegoods Team
Hey Sarah! Great question — Rainbow Dust is completely caffeine-free! It uses Lion's Mane and adaptogens to give you clean focus and energy without any jitters. And yes, it's a totally no-strings gift! We'd love it if you shared your honest experience, but there's zero obligation 💜✨ AI-generated reply · auto-sent
@luisa.fit.de
Hallo! Ich habe eure Nachricht bekommen 😊 Ich würde Rainbow Dust gerne ausprobieren! Könnt ihr nach Deutschland liefern? Und wie funktioniert das mit dem Rabattcode?Spacegoods Team
Hey Luisa! Ja, wir liefern nach Deutschland! 🇩🇪 Wir schicken dir Rainbow Dust kostenlos zu. Dein persönlicher Rabattcode gibt deiner Community 15% Rabatt — du kannst dir den Namen selbst aussuchen! Schick uns einfach deine Adresse und Telefonnummer und wir machen alles fertig 💜✨ AI-generated reply · auto-sent in German
Reads every incoming email, understands context, and sends the right response — collecting shipping details, answering FAQs, confirming orders without human intervention.
Detects the creator's language and replies natively — German, French, Spanish, Portuguese, and more. No translation tools, no copy-paste.
484 automated follow-ups that adapt based on creator behaviour. If they go quiet, Cheerful nudges. If they reply, it picks up seamlessly.
Spacegoods reviewed AI-drafted replies before sending — full oversight on every message while the AI did the heavy lifting.
852
Total emails managed
374
AI conversation threads
0
Manual sends
Campaign Funnel
And growing — 137 creators still in active conversation with 92 pending outreach.
137
In Active Conversation
21
Collecting Details
11
Ready to Ship
47
Shipped ✓
11
Declined (3.0%)
155
Unresponsive
Campaign data as of March 25, 2026 — campaign still active with 92 creators pending outreach
Automation Impact
484
Follow-Up Emails
Sent automatically with progressively lighter messaging
89
Discount Codes Created
Personalized codes auto-generated in GoAffPro
220
Shopify Orders Drafted
36 fully processed and shipped automatically
374
AI Conversation Threads
Multi-step conversations managed end to end
80+
Hours of Work Saved
That would have been spent writing & sending emails manually
Key Highlights
58.7%
Response Rate
vs. 10-20% industry average for cold influencer outreach. Personalized messaging + well-timed follow-ups drove 3-6x above-average engagement.
3%
Decline Rate
Genuine, non-pushy messaging and no-strings-attached gifting preserved brand reputation. Only 11 out of 368 creators said no.
12x
Cost Reduction
$1,000 with Cheerful vs. $12,000 manually. Same campaign scale delivered at a fraction of the cost and 4x faster.
Every outreach, follow-up, and conversational reply was AI-generated or AI-drafted for review.
From outreach → conversation → discount codes → Shopify orders → post tracking. Full lifecycle.
Semi-automated mode let Spacegoods review every AI-drafted reply before sending. Quality never compromised.
The Bottom Line
$12,000
over 3 months
Cost per creator gifted
~$33
$1,000
over 3 weeks
Cost per creator gifted
~$2.70
cheerful
Turn months of manual outreach into a self-running campaign. Gift at scale, track content automatically, and let AI handle the conversations.
“Cheerful turned our 1-person team into a 10-person operation.”
Dan
Spacegoods