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Monthly Campaign Report

April 2026 Campaign Update

Creator Gifting Program — Patagonia Spring Collection

Outdoor Apparel Spring '26 Campaign Week of Apr 20

Executive Summary

Your strongest gifting month yet.

The Spring Collection campaign is outperforming Q1 benchmarks across every metric. Creator acceptance rates are at an all-time high and content quality is exceptional.

247

Gifts Shipped

↑ 34% vs Mar

189

Posts Detected

↑ 41% vs Mar

3.2M

Total Reach

↑ 28% vs Mar

6.1x

Campaign ROI

↑ 0.8x vs Mar

🔥

Highlight of the Month

Creator @alexwilderness posted a 4-part Reel series featuring the Nano Puff Jacket on a backcountry skiing trip in Chamonix — generating 847K views and 12.4K saves. The post was Patagonia's highest-performing organic mention this quarter.

GIFTING PIPELINE

April Pipeline Breakdown

512 Discovered

384 Contacted

291 Accepted

247 Shipped

189 Posted

By Product

Nano Puff Jacket78

Better Sweater Fleece64

Torrentshell 3L52

Baggies Shorts34

Black Hole Duffel19

By Platform

IG

Instagram

142 posts · 2.1M reach

TT

TikTok

38 posts · 890K reach

YT

YouTube

9 posts · 210K reach

Key Rates

Acceptance Rate75.8%

Post Rate76.5%

Avg. Engagement4.7%

Reply Rate (AI)94%

TOP CREATORS

April's Star Performers

Ranked by total engagement and content quality score

1

AW

@alexwilderness

Adventure photographer · 312K followers · Instagram

847K

Views

12.4K

Saves

9.2%

Eng. Rate

Nano Puff

2

SR

@sierrarunstrails

Trail runner · 187K followers · TikTok

524K

Views

8.1K

Saves

7.8%

Eng. Rate

Torrentshell

3

MK

@mikkelkayaks

Kayaker & filmmaker · 94K followers · YouTube

210K

Views

3.2K

Saves

6.4%

Eng. Rate

Black Hole

4

EM

@ecomamita

Sustainable living · 156K followers · Instagram

391K

Views

6.7K

Saves

5.9%

Eng. Rate

Better Sweater

5

JT

@jakeclimbs

Rock climber · 78K followers · TikTok & IG

298K

Views

4.5K

Saves

8.1%

Eng. Rate

Nano Puff

CONTENT HIGHLIGHTS

Best Performing Content This Month

Auto-detected by Cheerful's post tracking engine

Reel

@alexwilderness

"This Nano Puff has been through 3 countries and 2 mountain ranges with me..."

❤️ 42.1K 💬 1.2K 🔖 12.4K

TikTok

@sierrarunstrails

"Rain-tested the Torrentshell on a 20-mile trail run through the Cascades 🌧️"

❤️ 31.8K 💬 2.4K 🔖 8.1K

Carousel

@ecomamita

"Why I switched to Patagonia's Better Sweater — a sustainable fashion deep dive 🌎"

❤️ 28.3K 💬 890 🔖 6.7K

AI OUTREACH ENGINE

Your AI handled 94% of replies this month.

Cheerful's AI email engine managed creator communications autonomously — in 12 languages.

Patagonia Spring Campaign

LM

@luisa.montagne

Hi! I'd love to try the Nano Puff — do you have it in Nouveau Green? And what size should I get if I'm usually a small in European sizing?

AI-generated reply · auto-sent

Hey Luisa! Great choice 🎉 Yes, the Nano Puff is available in Nouveau Green. For European small, we'd recommend a US size Small — it's a regular fit. I'll get that set up for you! Could you confirm your shipping address?

LM

@luisa.montagne

Super, merci ! Mon adresse est 14 Rue des Alpes, 74000 Annecy, France. J'ai trop hâte de le recevoir ! 😊

AI-generated reply · auto-sent in French

Parfait Luisa ! 🇫🇷 Ta commande est confirmée — Nano Puff en Nouveau Green, taille S, envoyée au 14 Rue des Alpes, Annecy. Tu recevras un numéro de suivi sous 48h. Merci ! 💜

🤖

362 Emails Handled

94% fully autonomous — only 22 flagged to your team

🌍

12 Languages Detected

French, German, Spanish, Portuguese, Italian, Japanese, Korean, and more

⚡

1.4min Avg Response Time

Creators get near-instant replies 24/7 — no timezone delays

📦

187 Addresses Collected

Shipping details auto-extracted and synced to Shopify

94%

Auto-handled

1.4m

Avg reply time

12

Languages

YOUR CONTENT ENGINE

189 pieces of creator content. This month alone.

More content means more creatives to test in paid, more winners to scale, and faster growth.

247

Gifts Shipped

189

Content Pieces

~$6.34

Cost Per Content

$250

Traditional UGC

2,268

Projected content/year

A new creative every 3.8 hours

39x

More per dollar

vs. $250/piece UGC

PARTNERSHIP ADS OPPORTUNITY

Turn This Content Into High-Performance Ads

You're generating 189 pieces of creator content monthly — now amplify them as Meta Partnership Ads for best-in-class paid performance.

1

Gift Products

Creators post organically about Patagonia gear

2

Request Usage Rights

One-click via email or Instagram DM from Cheerful

3

Run as Partnership Ads

Launch creator content as Meta Partnership Ads

53%

Higher Click-Through Rate

Partnership + standard campaigns vs. standard alone

Source: Meta Marketing Science, 2022

19%

Lower Cost Per Acquisition

Mixed creator + brand campaigns vs. brand-only

Source: Meta Marketing Science, 2022

4×

Click-Through Rate

Creator content ads vs. traditional brand creative

Source: Aspire, 2025

💡 Recommendation: Request usage rights from April's top 15 creators — that's 15 new ad creatives ready for your paid team to test next month.

CHEERFUL AGENT

Your AI Campaign Manager in Slack

Here's what the Cheerful Agent handled for your team this month — all from Slack.

💬 148 Commands Processed

"Find 20 hiking creators in Colorado with >10K followers" → Delivered in 8 seconds

📦 89 Bulk Orders Created

"Create Shopify orders for all accepted creators in the Spring campaign" → Done in 12 seconds

🔍 34 Creator Searches

Surfaced 512 new creators across climbing, trail running, kayaking, and camping niches

⚡ 17 Campaign Edits

"Pause outreach to creators under 5K followers" → Updated instantly

Sample Agent Conversation

👤

How many creators posted about the Nano Puff this week?

This week, 23 creators posted about the Nano Puff across Instagram and TikTok. Total reach: 412K. Top post by @alexwilderness with 847K views. Want me to pull the full list?

👤

Yes, and create Shopify orders for the 10 new acceptances from today

Done ✅ 10 Shopify orders created for today's acceptances. Here's the full Nano Puff post list — I've exported it to the #patagonia-spring channel too.

LOOKING AHEAD

May 2026 Game Plan

1

Scale to 350 Gifts

Expand into surf and trail running verticals for Summer campaign launch. Target 40% more creators.

2

Launch Partnership Ads

Request usage rights from top 15 April creators. A/B test Partnership Ads vs. standard creative on Meta.

3

Worn Wear Integration

Pilot gifting with the Worn Wear collection — sustainability-focused creators who align with Patagonia's mission.

May Targets

350

Gifts to Ship

260+

Content Pieces Goal

4.5M

Target Reach

15

Partnership Ads

cheerful

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