AG1 ×
cheerful
Case Study

AI-Powered Influencer Outreach at Scale

How one team managed 20,000+ creator conversations with AI — responding in under a minute, in any language, at 24× ROI.

Health & Wellness 20,521 Creators 7-Week Campaign 40 Gmail Accounts
The Challenge

Recruit thousands of creators.
Without hiring a department.

AG1 runs one of the largest influencer gifting and affiliate programs in the world. They needed to recruit thousands of creators into the AG1 Affiliate Program — fast, personally, and at a scale that would normally require 15–20 people.

📬

26,000+ Threads Across 40 Inboxes

No human team can keep up without dropping conversations.

📋

Manual Data Extraction

Names, handles, emails, opt-in status — for 2,000+ creators.

⏱️

Speed Kills Conversion

Delays of hours or days mean lost leads at 20,000+ volume.

🌍

Multi-Language Responses

International creators reply in their native language.

Without automation, this is a 15–20 person operation. AG1 ran it with Cheerful instead.

AG1 Product
The Results

One team. 20,000+ conversations.
24× return on investment.

24×
Projected ROI
20,521
Creators Contacted
<1m
Avg. Response Time
2,030
Creator Opt-Ins
$36,163
Projected ROI Value
~$1,500
Total Platform Spend
26,152
Conversation Threads Managed

Data from Cheerful production, March 25, 2026. Campaign still active.

The Funnel

10% opt-in rate from cold outreach

At a volume of 20,000+ creators — every opt-in driven by real, personalized AI-assisted conversation.

Creators Contacted 20,521
Replies Received (~12%) ~2,460
Opt-Ins (~10%) 2,030
26,152
Conversation threads managed
40
Gmail accounts unified
~7 weeks
Campaign duration
Speed to Lead

Under 1 minute

Average response time to creator replies

✉️
Incoming creator message
2:34:12 PM
AI-drafted response ready
2:34:47 PM — 35 seconds later

Every inbound message received an AI-drafted, context-aware response — ready for the team to review and send.

No creator waited hours or days for a reply. At scale, speed is the difference between a warm lead and a lost one.

26,152
Threads with AI-drafted responses
90%
Work removed from human team
Intelligent Conversation Handling

AI that knows what to do with every reply

Cheerful didn't just draft replies — it classified, routed, and handled each conversation intelligently.

💰
Paid Partnership Requests
123

Auto-redirected to the affiliate program with on-brand messaging

❓
Creator Questions
261

Answered from AG1's FAQ knowledge base — instantly and accurately

🚨
Escalations
45

Edge cases flagged and escalated to the human team for review

🤝
Talent Manager Threads
45

Auto-linked to creator conversations for full relationship context

80 custom AI response rules fine-tuned by the AG1 team over the campaign — full brand control with AI speed.

Zero Manual Work

Multi-language replies. Auto data capture.

Creators replied in their native language. Cheerful detected it and responded in kind — no translators needed. Meanwhile, every piece of structured data was automatically extracted and logged.

🌍

Auto Language Detection

Replies generated in the creator's language — German, French, Spanish, Portuguese, and more. Seamlessly.

📊

5,000+ Auto Sheet Updates

Creator names, Instagram handles, emails, opt-in status — all captured from natural conversation and written to Google Sheets in real-time.

🚫

No Forms, No Manual Entry

Structured data extracted from free-text email replies. The team never touched a spreadsheet.

AG1 Affiliate Program
ML

Hallo! Ich interessiere mich für das AG1 Affiliate Programm. Wie funktioniert das genau?

Maria L. · 2:14 PM

AI

Hallo Maria! Vielen Dank für dein Interesse! 🎉 Als AG1 Affiliate-Partnerin erhältst du einen persönlichen Empfehlungslink und eine Provision für jeden Verkauf. Darf ich dir ein kostenloses Probierpaket zusenden?

AI-generated reply · auto-drafted in German
CS

Oi! Eu gostaria de participar do programa. Posso receber amostras no Brasil?

Camila S. · 3:02 PM

AI

Oi Camila! 🇧🇷 Sim, enviamos para o Brasil! Poderia me enviar seu endereço completo e seu @ no Instagram?

AI-generated reply · auto-drafted in Portuguese
Content Tracking

1.1 Million+ views tracked

Cheerful automatically monitored Instagram content across 126 creator accounts — no manual tracking needed.

AG1 Content Tracking Dashboard
How It Worked

Human-in-the-loop. AI does the heavy lifting.

AG1 ran Cheerful in manual mode: AI drafted every response, but a human reviewed and sent each one. Full brand control. 90% less work.

40 Inboxes → 1 Workspace
→
AI Drafts in Seconds
→
Human Reviews & Sends
→
Auto Data Capture
📥

Unified Inbox

Every thread from every Gmail account, unified in one workspace with AI-driven status tracking and priority sorting.

⚡

AI Drafts in Seconds

Contextual responses for opt-ins, FAQs, paid requests, shipping details — all pre-drafted and ready for one-click send.

📋

Auto Data Capture

Structured data extracted from free-text email replies, written directly to Google Sheets. 5,000+ rows — zero manual entry.

📸

Auto Post Tracking

Instagram content automatically monitored across 126 creator accounts. Engagement metrics captured in real-time.

The Bottom Line

AG1 turned a headcount problem into a workflow — one team managing 20,000+ creator conversations, responding in under a minute, in any language.

Without Cheerful

✗15–20 person team
✗Hours to respond
✗Manual data entry for 2,000+ opt-ins
✗Hire translators for intl. creators
✗No unified view across 40 inboxes

With Cheerful

✓Small team + AI
✓< 1 minute response time
✓5,000+ auto sheet updates
✓Auto multi-language replies
✓One workspace, full visibility
~$1.5K
Platform spend
→
$36K+
Projected ROI
=
24×
Return multiple
cheerful
paul@cheerful.ai

Data from Cheerful production, March 25, 2026. Campaign still active.

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